The Importance of Public Relations in Preventing and Countering Violent Extremism

Summary

we explore the different ways P/CVE currently engage in PR. This level of engagement is not consistent, therefore we also detail the benefits of engaging in PR with the general public. P/CVE programmes around the world can be broken down along three core characteristics1 : the inclusion of ideology (de-radicalisation versus disengagement), the contact approach (active outreach versus passive availability) and the carrier of the programme (state, non-state or public–private partnership). State-run P/CVE programmes typically perceive that they have the least need for extensive PR work are those which are state-run

Keywords

: preventing and countering violent extremism, public relations, reintegration programme, community support; transparency, CHRIPS

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